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New Order "Technique" Counter Display

Unused counter display sent to record stores to advertise New Order's 1989 album "Technique".

In 2011 the guardian ran an article on Peter Saville's album covers where he revealed the lore behind this image.....

"I’d moved on from being interested in 80s consumer products and had begun going to Pimlico Road to look at antique shops. Which was where I saw the cherub statue we used on Technique. It was a garden ornament and we rented it for the shoot. It’s a very bacchanalian image, which fitted the moment just before the last financial crash and the new drug-fuelled hedonism involved in the music scene. It’s also my first ironic work: all the previous sleeves were in some way idealistic and utopian. I’d had this idea that art and design could make the world a better place. That even bus stops could be better. In some ways it’s also quite neo-Warhol. And before he’d even seen the sleeve Rob Gretton suggested ‘Peter Saville’s New Order’ as the title of the album. As in ‘Andy Warhol’s Velvet Underground’. That went down like a lead balloon with the band"

I have had many New Order items over the years but this one is my favorite. Big fan of their late 80s/early 90s era. 

 

-Nils



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